FALL RUSH CAMPAIGN

UMCU’s Fall Rush campaign runs year round, but has a heavy marketing focus in August and September when students are returning to campus.

Campaign Goals: Bring awareness to UMCU, open new student accounts and create lasting relationships during and beyond college.

Campaign Assets: Emails, in-branch signage, billboards, mobile billboard ads, paid social media ads, event signage, and digital paid media to maximize reach and engagement.

Responsibilities:

  • Participate in cross-functional meetings to define campaign goals and objectives.

  • Develop compelling design concepts that align with the campaign’s vision.

  • Incorporate feedback from the marketing and lending teams to refine materials.

  • Collaborate with UMCU’s writer and digital marketing manager to ensure consistency and effectiveness.

  • Manage the sourcing, printing, and distribution of campaign assets to vendors.

Campaign Success: Won 2022 CUNA Diamond Award Recipient - Segmented Marketing

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