ADMISSIONS VIEWBOOK

The viewbook is distributed worldwide to high school sophomores and juniors as a recruitment tool for the Admissions Office. This multi-spread magazine highlights all that Purdue University has to offer.

Goals: To highlight all of the major departments, student life, and colleges and schools at Purdue University. The concept for this piece storytelling — while Purdue is a large university with representation from countries all over the world, many majors, student activities and sports, one thing they all have in common is they are Boilermakers.

Responsibilities:

• Attended collaboration meetings with Admissions marketing team to align on goals and objectives for the viewbook.

• Participated in subject selection ensuring we had diversity in our represenation

• Collaborate with writer and marketing strategist to maintain consistency, adhere to timelines, and achieve goals for each project.

• Designed spreads for each feature in the viewbook.

• Coordinated and art directed photoshoots.

• Sourced pricing, managed printing, and ensured high quality printing was met through the process.

Project Success: Won 2016 American Advertising Federation - North Central Indiana Gold ADDY Award for Collateral Material Brochure