HOMECOMING EVENT

Each year the Michigan State University Alumni Office organizes the annual homecoming festivities.

Campaign Goals: Inform MSU alumni and the community about the upcoming homecoming events.

Campaign Assets: Our marketing efforts included direct emails, event signage and posters to maximize reach and attendance

Responsibilities:

• Participate in campus-wide planning meetings to define goals and objectives.

• Create an evergreen lockup for MSU Homecoming that can be updated and used each year.

• Manage the sourcing, printing, and distribution of campaign assets to vendors.

• Assist at Homecoming parade to ensure success of the event.