TECHNOLOGY LOAN CAMPAIGN

UMCU offers a technology loan to members looking to finance technology upgrades.

Campaign Goals: Raise awareness and encourage people to fund their technology upgrades through UMCU.

Campaign Assets: Paid media ads, social media, email marketing campaigns, and in-branch signage

Responsibilities:

• Participate in cross-functional meetings to define campaign goals and objectives.

• Develop compelling design concepts that align with the campaign’s vision.

• Incorporate feedback from the marketing and lending teams to refine materials.

• Collaborate with UMCU’s writer and digital marketing manager to ensure consistency and effectiveness.

• Manage the sourcing, printing, and distribution of campaign assets to vendors.