UNIVERSITY OF MICHIGAN PARTNERSHIP

UMCU is the Official Credit Union of Michigan Athletics and the exclusive Auto Loan Provider and
the Official Mortgage Provider of the Alumni Association of the University of Michigan.

Partnership Goals: Increase brand awareness and drive account openings among University of Michigan students, alumni, staff, and community. Build lasting relationships with student-athletes through NIL initiatives and university collaborations.

Partnership Assets: Paid media ads, social media ticket contests, print magazine ads, event sponsorships, logo placements, promotional giveaways, and email marketing campaigns.

Responsibilities:

• Participate in partnership meetings to align on goals and strategies.

• Collaborate with internal teams and external stakeholders to develop impactful campaigns.

• Design visually compelling, in-brand assets that resonate with multi-generational University of Michigan fans.