DETROIT LIONS PARTNERSHIP

UMCU is the Official Credit Union of the Detroit Lions.

Partnership Goals: Increase brand awareness, create unforgettable experiences, and drive account openings among Detroit Lions fans and community. Build lasting relationships with athletes partnerships and collaboration.

Partnership Assets: Paid media ads, social media, in-stadium signage, event sponsorships, logo placements, promotional giveaways, and email marketing campaigns.

Responsibilities:

  • Participate in partnership meetings to align on goals and strategies.

  • Collaborate with internal teams and external stakeholders to develop impactful campaigns.

  • Design visually compelling, in-brand assets that resonate with multi-generational Detroit Lions fans.

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